Podcast Work With Katie Connect 3 Shifts to 6 Figures

053 Creating a Sustainable Marketing Plan with Sara Wiles

business marketing podcast Nov 05, 2018

Are you ready to book out your client roster and attract more than enough leads to sustain your online business? In today’s episode, Sara Wiles, the go to Online Business Mentor, shares with us how to create a sustainable marketing plan and what she did to book out her client rosters. Whether you are a seasoned online business owner or brand new to this space, this episode will give you some inspiration and nuggets on your journey!


Meet Sara

Sara Wiles is an Online Business Mentor for done-for-you service providers starting and scaling businesses. She is also the co-founder of The Happy Thoughts Show. She spent 8 years traveling the US producing high-end corporate + celebrity events before becoming an entrepreneur. After just 4 weeks of starting her business, she filled her roster, replaced her 9 to 5 income and brought on a team. Sara is also a mother, champagne enthusiast and four-letter word addict.


(1:23) How did Sara get her start online

(3:58) Perfectionism vs. good is good enough

(4:39) How to get yourself out of perfectionism

(5:44) The recent transition from VA to OBM to Coaching

(5:59) The difference between a VA (virtual assistant) and OBM (online business manager)

(7:56) The emotions behind letting go half of her clients to pursue a new direction

(8:37) The difference in workload between coaching and client work

(10:28) How she generated leads in a new business model

(14:00) Split focus yields split results

(14:20) Sara’s consistent marketing plan

(16:20) There are no rules

(17:10) Consistency

(25:10) Tips to weave in authenticity

(26:30) What are "knowables" and how to use them in your marketing

(29:17) The last 4 questions

(35:46) How to connect with Sara

Links to Connect

Feel free to email me with any questions you might have and I’ll be sure to feature you on the next #AskKatie episode! [email protected]

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